UTM Link Builder

Create campaign URLs with utm_source, utm_medium, utm_campaign, utm_term and utm_content. Existing query parameters and the hash are kept.

Website URL Source (utm_source) Medium (utm_medium) Campaign (utm_campaign) Term (utm_term) Content (utm_content) Lowercase values

Campaign URL

UTM Link Builder for Campaign Tracking

UTM parameters are tags added to a URL so analytics tools can tell which campaign, channel or ad brought a visitor. Writing them by hand is easy to get wrong, and inconsistent spelling splits your reports.

Enter your page URL and the campaign details. The tool adds the parameters correctly, keeps any existing query string and anchor, and encodes special characters.

Key features

utm_source, utm_medium, utm_campaign, utm_term and utm_content
Keeps existing query parameters and the #hash
Replaces old UTM values instead of duplicating them
Optional lowercase to keep reports consistent

Example

https://example.com/page?utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale

How to use

Enter the full URL of the page you are promoting.
Fill in source, medium and campaign. Term and content are optional.
Copy the finished link.

Use cases

Tracking email, social and paid campaigns separately
Tagging links in newsletters and ads
Keeping naming consistent across a team

Frequently Asked Questions (FAQ)

Which parameters are required?+

Most analytics tools expect utm_source, utm_medium and utm_campaign. Term and content are optional.

Why lowercase?+

Analytics tools treat Email and email as different values. Lowercase keeps your reports tidy.

What if my URL already has UTM parameters?+

They are replaced by the values you enter. Other query parameters and the hash are kept.

Is my URL sent anywhere?+

No. The link is built in your browser.